I’m an Art Director with more than 17 years of experience partnering with a wide range of clients to develop integrated campaigns, messaging, and brand identities that engage and inspire across multiple channels. Over the course of my career, I have built a strong foundation in diverse design disciplines, enabling me to approach every project with both creative vision and technical expertise. This breadth of experience is reflected in the variety of work showcased throughout my portfolio.

In 2023, I founded Human Intelligence Studio, a creative business dedicated to supporting new and small businesses with branding, social media management, and video content development. The studio quickly gained momentum, helping several clients expand their customer database and increase their revenue.

As of September 2025, I’ve stepped into the role of motherhood, and I’m now seeking freelance or part-time opportunities where I can help agencies while maintaining a balanced pace.

My journey;

Design Denmark (2008 - 2012) In-house Graphic Designer/Web Editor

Paragon two (June 2013 - January 2015) Intermediate Designer

Paragon two (January 2015 - April 2016) Senior Designer

Balance Marketing (August 2016 - March 2023) Art Director

Human Intelligence Studio (March 2023 - Currently) Creative Director / Buisness Owner

Freelance Designer (2009 - 2016)
Draft FCB (Auckland)
Logan Brooke Communications (Auckland)
Finlayson Communications (Melbourne)

Made it official;

Massey University - Auckland School of Design, New Zealand (2004-2007)
Bachelor of Design with Honors (Industrial Design)

Skill set;

Art Direction, Design for print, Animation, TV Production, Video Editing, Stylist, Creative Strategy, Idea Generation, Digital design.

Channels;

TVC, Digital, Social Media, Video Content, OOH, Mobile, Website, Direct, Press.